As specialist video recipe producers, we work with many food & drink brands, and one of our favourite types of content to create are video recipes. Why do we love them? Because they are cost effective to produce, fun to create and above all…. they are the ideal social media content. We help numerous clients to promote their various brands and products by creating this type of media content that is hugely popular with global audiences.
One of our video recipes has over 650k views and counting on YouTube
We’ve created video recipes for many food brands and business’s such as Riverford Farm Organics, Yeo Valley Organics, Croft Sherry and Mermaid Bakeware to name a few.
Client Project Showcase: Mermaid Bakeware
The Challenge:
Mermaid Bakeware had a problem…. They were a well established and traditional high quality bakeware brand, but with the explosion in baking popularity thanks the Great British Bake-off and the like, they were losing market share to new brands and needed to reach the next wave of amateur and professional bakers.
Our Solution:
Give the bakers what they want, high quality and engaging video recipes, whilst at the same time demonstrating the unique benefits and strengths of the Mermaid Bakeware range of baking products. These Video Recipes were used on social channels and on the companies website, generating an increase in sales and reaching a new generation of customers. The Vanilla Biscuits recipe has currently been viewed over 676,000 times and has over 3,700 likes on YouTube.