ONE of the most cost-efficient ways of filming video recipes and product demonstrations is to send us the product and let us take care of the rest – and that’s exactly what happened when The Lenny Agency , a PR and marketing agency in Brighouse, approached us to make some video recipes to demonstrate some of their client’s, Mermaid Bakeware, products.
Once we’d determined what the recipes were going to be and the filming style desired, the Lenny Agency posted us the bakeware which we filmed at a local home studio kitchen where the brilliant home economist and TV food stylist Portia Spooner provided the hands and culinary skills to make it all happen!
Each video highlighted a Mermaid product; the Feta, chorizo and watercress frittata video recipe featured the Little Gem Omelette pan; the Vanilla biscuit bake showcased Mermaid’s baking sheets (and included ice-cube melting competition tests to show the heat transfer properties of its anodised aluminium coating), while how to make gravy the Mermaid way – demonstrated how ideal Mermaid’s baking tin is for roasting meat and vegetables as well as for making gravy.
The final video featured advice on how to care for Mermaid Bakeware products.
After the filming had taken place, we supplied the Lenny Agency with a selection of music tracks and fonts to choose from – and once they’d made their choice, the edit was underway!
We delivered the videos online and on DVDs for Mermaid Bakeware to use at trade exhibitors and events.